Table 1 Motivation or drive, user types for gamification, and associated mechanics
From: Towards a motivational design? Connecting gamification user types and online learning activities
Motivation and gamification user types and associated gamification mechanics* | |||||
|---|---|---|---|---|---|
Motivation/drive | Relatedness (intrinsic) | Autonomy (intrinsic) | Competence (intrinsic) | Purpose (intrinsic) | Rewards (extrinsic) |
Definition | The desire to connect to others. | The need to feel independent or free. | The desire to learn new skills and develop expertise in them. | A feeling of greater meaning or a desire to be altruistic. | Receiving acknowledgement. |
User type | (1) Socializer (So) | (2) Free Spirit (FS) | (3) Achiever (A) | (4) Philanthropist (Ph) | (5) Player (P) |
Associated gamification mechanics | Social Discovery/Network (So1) | Creativity (Tools) (FS1) | Level/Progression (A1) | Care-Taking (Ph1) | Leaderboards/Ladders (P1) |
Guilds/Teams (So2) | Exploration (FS2) | Learning/New Skills (A2) | Sharing Knowledge (Ph2) | (Virtual) Economy (P2) | |
Social Pressure, neg. (So3) | Easter Eggs (FS3) | Quests (A3) | Meaning/ Purpose (Ph3) | (Physical) Rewards/Prizes (P2) | |
Social Pressure, pos. (So4) | Branching Choices (FS4) | Unlockables/ Rare Content (A4) | Collect and Trade (Ph4) | Badges/Achievements/ Certificates (P4) | |