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Table 3 Correlations between gamification user types, mechanics, and online learning activities (n = 86)

From: Towards a motivational design? Connecting gamification user types and online learning activities

User type

Gamification mechanics

Online learning activities

(A) Forums

(B) Peer Assessment

(C) Quiz

(D) Task

(E) Tutorial

(F) Wiki

(1) Socializer—relatedness

Social Discovery/Network (So1)

.594*

.397*

.019

.255*

.279*

.340*

Guilds/Teams (So2)

.184

.307*

− .209

.005

.188

.232*

Social Pressure (neg.) (So3)

.081

.045

− .148

.096

.060

− .054

Social Pressure (pos.) (So4)

.177

.215*

− .103

.022

.089

− .009

(2) Free Spirit—autonomy

Creativity (Tools) (FS1)

.202

.180

.008

.045

.113

− .009

Exploration (FS2)

.212

.173

.275*

.012

.194

− .003

Easter Eggs (FS3)

− .091

.043

− .004

− .078

.042

.000

Branching Choices (FS4)

.118

.070

.088

− .049

.126

− .186

(3) Achiever—competence

Level/Progression (A1)

.163

.043

.117

.170

.388*

.235*

Learning/New Skills (A2)

.090

.167

.108

.092

.162

.245*

Quests (A3)

− .025

.077

− .095

.080

.070

− .067

Unlockables/Rare Content (A4)

.009

.115

.078

.015

.243*

.156

(4) Philanthropist—purpose

Care-Taking (Ph1)

.014

.013

.074

− .135

.215*

.201

Sharing Knowledge (Ph2)

.309*

.262*

.052

.117

.172

.257*

Purpose/Meaning (Ph3)

.079

− .006

.011

− .102

.248*

.162

Collect and Trade (Ph4)

.177

− .014

− .013

.081

.125

.136

(5) Player—rewards

Leaderboards/Ladders (P1)

− .056

.045

− .085

− .077

− .065

− .026

(Virtual)Economy (P2)

.109

.159

− .021

.213*

− .010

.084

(Physical)Rewards/Prizes (P3)

.000

.041

− .114

− .046

.110

.058

Badges/Achievements; Certificates (P4)

.124

− .026

.073

.078

− .009

.012

  1. *Data analysis showed significant correlations (p < .05, two tailed)