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Table 5 Comparison between two different formats of videos. Mean total viewing time for each video is reported as the percentage of total video length, for meaningful comparison between videos of different lengths

From: Researching for better instructional methods using AB experiments in MOOCs: results and challenges

Videos

Time (s)

wpm

N (attempted problem)

N (watched video)

Mean total viewing time

% of students with long views

% of students with correct final answer

AT1

1004

125

318

36

75 %

25 %

74 %

ID1

1187

118

308

39

96 %

26 %

66 %

     

p = 0.02 (U test)

p = 0.94 (chi sq.)

p = 0.61 (chi sq.)

AT2

659

N/A

294

113

88 %

41 %

93 %

ID2

583

N/A

290

105

108 %

44 %

83 %

     

p = 0.05 (U test)

p = 0.64 (chi sq.)

p = 0.04 (chi sq.)

AT3

731

142

223

67

101 %

45 %

82 %

ID3

943

113

206

75

79 %

27 %

84 %

     

p = 0.006 (U test)

p = 0.02 (chi sq.)

p = 0.8 (chi sq.)

AT4

377

145

212

39

79 %

46 %

84 %

ID4

423

122

195

46

83 %

28 %

98 %

     

p = 0.42 (U test)

p = 0.09 (chi sq.)

p = 0.02 (chi sq.)